In the last our blog series on Developing Student Employability, Adam Campbell shares his experience of using the ME+ app to help a range of Telos student programmes.
Here at Telos Partners, we used our experience of working with leaders across their careers to develop the ME+ career management app. Over the past five years using the app across a number of development programmes, it’s helped us learn a lot. Specifically the importance of:
Learner behaviour while on development programmes.
Connected experiences that trigger actions leading to valuable, shareable user benefits.
Linking the digital and live learning journey.
Seeing technology as an enabler, not a driver, of the experience.
Macro and Micro Learning
All four of the above points can be illustrated this way. In terms of learner behaviour, we all need time and space to think deeply and apply ourselves in order to learn something new – let’s call this ‘Macro Learning’.
Many development programmes deliver this Macro Learning, but neglect what we call ‘Micro Learning’ – where triggers help us recall what we’ve already learned and nudge us to take action. This follow-through and application of live learning in practice is often weak and goes unmeasured. That’s where digital technology like ME+ can help.
Micro Learning by itself isn’t especially useful. And Macro Learning alone gives us little understanding of what’s really landed. What’s needed is a blend of both.
On a recent pilot programme on ‘Accelerating Career Success’ for 200 final-year students, using ME+ helped us identify the following.
The student experience was enhanced (as was the ability to scale and replicate the approach) when the app was used to partially deliver the content during modules and contact time.
Real-life interaction helps trigger digital action. Workshops and face-to-face meetings provided triggers for people to follow-up after the event and progress actions digitally. Most user actions were completed in the app immediately before, during and after each face-to-face module.
It helps to give people more reasons to use the app. Alongside tweaks to the module, we found that enhancements like richer blog and video content helped grab attention and persuade users to take the simple first steps within the app. The more people use the app, the more classroom time is freed up for personalised support.
Time and again, students themselves stressed the importance of personal support when it comes to driving their engagement with the programme – referencing the app as a useful tool that provides the ‘glue’ to this approach and a go-to place for further thinking and encouragement.
We’re excited about incorporating these learnings into the next phase of the programme, which will roll out to around 4,000 students.
If you’ve found this blog series useful, why not bring your university colleagues together to develop your thinking at one of our Student Experience Workshops? Email email@example.com to book before 31 June 2018 for a 20% discount.
This blog post was written by the career experts behind ME+ – the career management app from Telos Partners. ME+ is free for individual students. See what ME+ can do for universities at me-plus.co.uk. This is the fifth and last in our blog series on Developing Student Employability.
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